Just 15 days remain until the 21st edition of Skipass, the Winter Tourism and Sports Exhibition taking place at the Modena exhibition center from Thursday, October 30 to Sunday, November 2. Organized by ModenaFiere, for thousands of white mountain enthusiasts Skipass is the most eagerly awaited event on the Italian trade fair calendar: the benchmark showcase for winter tourism and sporting goods operators, sportmakers, associations, and sports and leisure clubs.
While waiting to open the gates on Viale Virgilio to the huge crowds of enthusiasts who gather in Modena every year to kick off the winter season (more than 90,000 visitors attended last year), the first video teaser launching this edition of the event is now online. Between now and October 30, four teasers will be released in a captivating countdown that echoes the concept of the 2014 advertising campaign: an unusual totem formed by four characters representing 4 ways of experiencing the snow.
This first video spotlights the beauty of “slow” winter tourism and its most representative activities, such as snowshoeing and walks in fresh snow—a dimension that peacefully coexists with the adrenaline of “free” snow in freeride and freestyle, the other soul of Skipass. For countless Italian and international riders, the ModenaFiere Ski Area will be the first major snow event of the winter season, a springboard before heading out to the most extreme resorts.
During the days of the fair, it will also be possible to follow live video coverage via our video-sharing platforms Dailymotion (www.dailymotion.com/skipass) and YouTube (www.youtube.com/user/NissanSKIPASS), as well as on the official website www.skipass.it with daily updates.
Anyone who wishes can copy and paste the Skipass Dailymotion and YouTube players onto their own web platforms at: www.indaco.tv/distribution/skipass/
Info, schedule, and online ticket office www.skipass.it
Here is the first video teaser for Skipass 2014:
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